With the collapse of the proposed comparison websites watch dog as reported a few days ago, it would appear that careful review of comparison websites is ore important than ever. The comparison websites watchdog was suppose to set and maintain level playing fields when it comes to comparison quotes. It was suppose to avoid misleading quotes from comparison websites to entice customers.

Now that is has become clear that the different comparison websites are not able to agree on set rules and regulations, danger lures that unscrupulous comparison websites will twist and tweak there quotes in such a way that it will become misleading. There are many tricks a comparison website can do to advertise with low quotes. In insurance comparison quotes for example increasing the excess limit to for example £500 will obviously yield a lower quote than using the more standard £ 100 excess. Another trick that can be used with home insurance is to show a low quote based on full time and all day occupancy. Which means in reality that if you get burgled whilst you are in the office, the insurance company doesn't have to pay out any damage.

More and more tricks like these will become apparent in the months to come as a new phase of the wild west comparison website era is upon us. Does this mean comparison websites are dead? We don't think so but it remains paramount to compare like for likes with comparison quotes. With websites like Comparesavvy.com we aim to give you the full picture and enable you to compare like for likes easily. We will keep you posted on all developments and if you have a story to share please contact us or use the British national comparison forum to exchange your experiences with others.