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Source: Times Online
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Tuesday, 09 March 2010
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 Comparethemarket.com overtook its rivals last year after the introduction of Aleksandr Orlov, the aristocratic meerkat. Traffic to the website soared by 76 per cent
between January and August last year, while its main competitors, the likes of MoneySupermarket.com, Confused.com and Gocompare.com, fell back. |
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He’s not very big, speaks with an inexplicable but undeniably cute Russian accent (bearing in mind his species is African) and he has taken the world of advertising by storm. Whoever thought that a meerkat could do for car insurance what dozens of other campaigns have failed to do — and make it popular.
Read whole article.
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