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PriceRunner was launched in 1999 as a price comparison service based in Sweden and originally financed by a venture capitalist group called Cell Ventures, who were later acquired by NewMedia Spark. It launched the service in the UK and Denmark in 2000. Initially, they had planned to become a pan-European service, but some of these services were closed down in 2002 after poor financial performance.
In August 2004, it was acquired by ValueClick, an online media company, for £16 million ($29 million).
Further expansion saw PriceRunner reopen the French office in August 2004, go into Germany in October of the same year and the US in October 2005.
In 2006, it announced that it would launch a partnership service with, a UK phone based service, to provide prices to people by SMS. This followed an earlier failure to enter the mobile market in 2002 by providing price tracking through the site. In October, MSN announced that their Shopping sites in France and the UK would be powered by PriceRunner and Shopping.com. They had previously been powered by Kelkoo.
In 2007-8 PriceRunner also set up partnerships with Ask, the Energy Saving Trust, MSN and Which? providing them with shopping engines for their websites.
